The main goal we were trying to achieve in the development of the Maid Team logo was to reflect a friendly, professional and established cleaning company. The illustration depicts teamwork and the company’s plans to grow the business into a team of 6 people with 3 teams of two. The lime green color was chosen because it is fresh and vibrant and also compliments the magenta used. These particular fonts were chosen because they are friendly yet casual with a slight retro 1930’s feel. We also used subtle leaves to show that the business is environmentally friendly, using environmentally safe products. We wanted to showcase a company that is approachable, great to work with and provides an overall positive experience to their customers.