Font: Primot

Primot is an upright script heavily influenced by italian gelaterias. It is a fusion of brush lettering and vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings.

Viola, a beautiful looking vertical script – something we don’t see that often – in which each word set could would make a nice piece of graphic design (think logos, video game titles, shop windows etc.).

It is smart and suitable for a wide range of applications.

Designers: Rodrigo Saiani. Displayed on