It’s best to start with a little research so you know what to put on the business card.

Choose the right contact information

You need start with finalizing the card’s message first. Starting with contact information. Choosing the right information can be a real challenge because people connect in so many ways. The secret is to learn how your target audience likes to communicate and connect on their level.

Name and Title

It’s sad to think that some people actually use business cards with no name anywhere. No-name cards are pretty much useless because prospects want to connect with an actual person, not some anonymous “contact.” A name and job title let people know who your client is and what they do.

You can even spice titles up to make them more unique, so long as you avoid industry jargon and clichés. Something simple like “Lawn Artist” in place of “Landscaper” can do the trick.

Company Name and Logo

Prospects need to trust not only the cardholder, but the brand the cardholder represents. That’s simple enough if your client is self-employed. When your client works for a company, you can help establish brand trust by emphasizing the business’s name and logo.

Phone Number

Phone numbers are extremely important. Believe it or not, some people still prefer talking on the phone because it’s more personal than a website and less likely to be misinterpreted than an email.

If you’re dealing with multiple numbers, be sure to label which number is which. You’ll also probably want to avoid including any personal, non-business numbers.

Email and URL

Most people pair email and web addresses together. That way, prospects can either contact your client directly or explore their website on their own.

Address

When your client has a strong web presence, you can skip the address to save space. Only include it when your client relies on in-store visitors.