Mobile usage is on the rise
Currently, more than 58% of adults own a smartphone and almost 60% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they’ll likely have a lower option of your brand, and they’ll also be more likely to visit a competitor’s site.
Responsive sites improve seo rankings
Responsive development is Google’s recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.
Furthermore, mobile phones now have a separate Google search algorithm as well, so just because your site ranks high via a desktop search doesn’t mean it will continue to rank well for individuals for perform the same search via their phone.
Responsive designs adapt to multiple devices sizes
Want your web design to look great, no matter the device or screen size? Then responsive web design is the way to go. But don’t just think about today with smartphones and tablets. Think about tomorrow with smart watches, and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too.
Responsive sites provide a better user experience
There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn’t fit on a mobile screen. And a better user experience reduces bounce rates and improves brand perception.
Article by: Kevin Kennedy