1. Experience

Previous projects will give you a good idea of what skill level designer is at and what you can expect. Also a strong portfolio is probably the best indicator of a good logo designer.

2. Positive Testimonials

Have they got positive testimonials from past clients and colleagues? Make sure the designer has positive feedback from previous clients.

3. A Thorough Design Process

Do they have a logo design process which they follow or are they simply producing logos like fast food. A typical process does not take under 48 hours to complete. Think for how long your logo design will be in use – would you want that to be designed (let alone researched) in under 48 hours? There is no ‘typical’ time frame as every client will have different needs but for small and medium businesses a rough guide would be around 2 – 6 weeks.

4. A Strong Portfolio

How strong is their portfolio? Take a look at their style and see if it is in line with your goals and business objectives.

5. Price

The costs of the service is usually quite evident of what you are going to receive. In most cases, you will get what you pay for but don’t take price as the only indication.

How much does a logo design actually cost? In my experience, this is the most frequently asked question and the hardest to answer. This is because every company has different needs… the best approach is to draw up a customized quote for each individual client.

6. Great Customer Service

Do they respond to your emails quickly? How do they communicate & present themselves? A designer should provide great customer service throughout the whole process, from the initial email right through to after sales support.

7. Business Professionalism

Attention to detail, trustworthiness, strong communication skills and time management are all vital and go hand in hand with great customer service.

8. Appropriate Questions

A designer should ask a variety of questions to find out your needs in relation to your business goals. Questions should revolve around the companies history, target market, competitors, company goals, etc.