The design for the retractable stand up banner was based on the catalogue cover that was created. The idea behind the design was to make it colorful, tying in Ortho Active’s corporate blue. Circular shapes were chosen to repeat the same swoosh-like shapes found in the logo with the overall tone emphasizing being light and free as shown with the symbolism of the kite. Ortho Active’s main marketing message speaks to how with orthotics support systems, people are not limited in what they can do but can continue to live happy active lifestyles. Below is some package designs for compression socks as well as advertisements for prosthetic feet.