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Font That is Perfect for a Sweet Shop

Font: Primot Primot is an upright script heavily influenced by italian gelaterias. It is a fusion of brush lettering and vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings. Viola, a beautiful looking vertical script – something we don’t see that often – in which each word set could would make a nice piece of graphic design (think logos, video game titles, shop windows etc.). It is smart and suitable for a wide range of applications. Designers: Rodrigo Saiani. Displayed on

Meaning of Color in Business

Meaning of Red in Business Red is a physical color which calls for action to be taken.  Its high energy and strength draws attention to itself and demands to be noticed. Meaning of Orange in Business Orange is a color of adventure which inspires and creates enthusiasm. It is optimistic and sociable and suggests affordability. Meaning of Yellow in Business Yellow is an illuminating and uplifting color which stimulates our analytical processes and assists with mental clarity. Meaning of Green in Business Green is associated with nature, health and healing. It balances the emotions and inspires compassion. Meaning of Turquoise [...]

How to choose a logo designer

1. Experience Previous projects will give you a good idea of what skill level designer is at and what you can expect. Also a strong portfolio is probably the best indicator of a good logo designer. 2. Positive Testimonials Have they got positive testimonials from past clients and colleagues? Make sure the designer has positive feedback from previous clients. 3. A Thorough Design Process Do they have a logo design process which they follow or are they simply producing logos like fast food. A typical process does not take under 48 hours to complete. Think for how long your logo design will be in use [...]

Step by Step Guide in Branding your Business

The most important step to effectively do brand development is to create a logo that conveys a message behind the business to everybody all over the world. It is a way of devising a functional representation for a company and the company's name. Probably, you already have a design in mind about how you would want your logo to look best when displayed for your corporate branding. However, you may need to consider the step by step guide and pointers discussed below to make your overall brand development into a reality. Brand Development and Guide - Find an experienced team [...]

Common Mistakes in Logo Design

1. Designed By An Amateur Avoid websites that promote ridiculously cheap logo packages. You get what you pay for. A professional business should look professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo. Here are the most common reasons why many logos look amateurish: The business owner wanted to save money by designing the logo quickly themselves. A friend or relative who claims to know a little about graphic design does it as a favor. The wrong people are commissioned. (Local [...]

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