2017 Visual Design Trends
Pantone has named the color for 2017 as Greenery – based on its representation of new beginnings, freshness and environmentalism.
Manifesting as a “fresh and zesty yellow-green shade that evokes the first days of spring”, Greenery envelops the notion to breathe, reinvigorate and appreciate the great outdoors.
Graphic Design/ Branding
Branding will be more focussed on what the product looks like itself, rather than the packaging that conceals it. There’s a demand for truth to be on display. This couldn’t be more evident than in food packaging. Transparent bottles and easily readable ingredients emerge as we become more concerned with where our food or product has come from and the process involved in production and manufacturing.
Responsive logos have been designed to keep up with the ever-expanding selection of formats and scales available to users. Scaling down for mobile phones doesn’t just mean making things smaller, a good logo will respond to its environment and still be functional. Responsive logos are simple and malleable. With more smart devices with different forms available every day, the responsive logo can only continue to become more relevant in 2017.
Tracing its roots back to the early part of the 20th century and, for some, even further, minimalism is as popular today as it ever was. Minimalism’s focus on simplicity and functionality has led to is adoption in many brands and design trends. Apple has opted for this “Less is more” idea, along with Google who embodied it within ‘material design’. Intentional white space means more breathability and reduced focal points. With its popularity only increasing, it looks like minimalism is here to stay for 2017.
Hand Drawn Images
Illustrated images are great for adding a clearly human element to graphic design. More recently, Illustrations have tended to be simple and evoke a kind of childish and nostalgic feeling. They can be used in a huge range of situations, but are becoming increasingly popular as a way of explaining and illustrating more complex problems or instructions. 2017 will likely find itself littered with these types of design as their ‘sketching’, ‘independent’ quality becomes more and more popular amongst consumers.
Bold Photography and Sleek Text
The combination of bold and sleek text with images which captivate the viewer, make for a design trend which exudes class and style. The text and photography tend to work together to create some great contrasts and brilliant borders.
Last year, Time reported on a study by Microsoft which suggested that audience attention spans have shortened as a result of a more digital lifestyle (http://time.com/3858309/attention-spans-goldfish/). It would appear that the future (if not already the present) of graphic design is heading towards a focus on making information as accessible as quickly and as easily as possible.
Article Inspired by: Digital Arts IDG and The Design Range
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